Taiwan stall guide
Preparing to sell at a Taiwan creative market: a guide for Japanese creators
For Japanese creators who have decided to sell at a Taiwan market: where to find calls for vendors, shipping and customs, payments and cash, promotion on social media, and how to learn from other stallholders, in the order you will need them.
Rules change. This page is general guidance, not legal, tax or customs advice. Confirm current requirements with the organizer and official sources.
Finding Taiwan market calls for vendors
In Taiwan, calls for vendors are often called 徵攤 (zhēngtān) or 招商 (zhāoshāng). Many organizers announce them on Instagram or Facebook, so adding a city and year to your search, such as "Taipei handmade market 2026", helps you find current calls.
Before you apply, check the application period, stall fee, booth size and setup conditions, whether foreign businesses can take part, and which payment methods are accepted. If anything is unclear, ask the organizer beforehand.
Shipping and customs: hand-carry or EMS
Whether you hand-carry goods or send them by EMS, both Japanese export and Taiwanese import procedures apply. An ATA carnet can simplify customs for exhibition samples, but it does not necessarily cover goods you will sell, so check the destination, goods and costs in advance.
For EMS and other international mail, fill in the customs declaration (invoice) with accurate item names, quantities and values. Shipments to Taiwan may require customs data to be sent electronically in advance, and regulated or prohibited goods such as food and cosmetics need separate checks.
Also ask the organizer whether goods can be sent to the venue in advance, and when and how they can be received.
Official sources
Payments, cashless and currency exchange
Cards and QR payments are growing alongside cash at Taiwan markets. How an overseas business can accept payments in Taiwan depends on how you sell.
It is hard for an overseas business to sign up for Taiwan's payment services directly, so accepting payments through a local business or partner is the usual route. The Taiwan stall payments page explains this in detail, with sources.
See payments for Taiwan stalls
Payments you make as a visitor and payments you accept at your stall are different things. Japan's LINE Pay ended in April 2025, and so did its use in Taiwan. LINE Pay Taiwan continues as a method local shoppers use.
ITmedia: LINE Pay ending and travel in Taiwan (Japanese)
Bring small notes and coins in Taiwan dollars (NT$) for change. Exchange fees and rates differ by provider, so compare several options before you leave.
Promoting your stall: hashtags and phrases
Start announcing a few weeks before the event, in both Japanese and Traditional Chinese, so Taiwanese customers can find you. Put the dates, venue, booth number, products and accepted payment methods on a single image.
Hashtag ideas
#台湾出店 #台湾イベント #台湾ハンドメイド #台灣市集 #文創市集 #日本創作者 #手作市集
Before posting, check actual post counts and related tags in each platform's search.
Chinese phrases for your stall (Taiwanese Mandarin)
| Chinese | Meaning |
|---|---|
| 歡迎光臨 | Welcome |
| 請慢慢看 | Please take your time |
| 這個 ○○ 元 | This one is NT$ ○○ |
| 可以刷卡，也可以用行動支付 | Cards and mobile payments accepted |
| 我是從日本來的 | I came from Japan |
| 謝謝，歡迎再來 | Thank you, please come again |
Learning from other stallholders' reports
Searching in Japanese for terms such as 台湾 出店 レポ, 台湾 マルシェ 参加してみた or 海外出店 失敗談 台湾 turns up detailed accounts on personal blogs and note.
When you read them, look for five things: the year and venue, how the goods were carried and cleared, the payment methods and share of cash, sales versus costs, and what the author would change next time. That makes them easier to apply to your own preparation.
Ready to move money across the board?
Talk to an onboarding consultant about the integration path that fits your business.
Contact RankEight